Meneses Research is a Member of:
QRCA: Qualitative Research Consultant Association
MRA: Marketing Research Associateion
San Diego Hispanic Chamber of Commerce
Ad Club Hispanic Marketing Council

Meneses Research & Associates would like to thank their clients, especially the following companies and institutions for their support which demonstrates their commitment to their San Diego County Hispanic customers:

Activate Diversity
Alliant International University
AM Advertising
Better Business Bureau
Castel & Asociados
Cafe Sevilla
Cohen Latino Communications
Community Health Group
Echostar
EPSON
Energy Communications
Frontera
El Latino
FOX TV
Frazee
KBNT19 - Univision
KPBS TV/FM
KLOVE 102.9 FM
Hispanic Broadcasting Corp.
Hispanic Business Directory
HMC Advertising
Hotel del Coronado
La Nueva 106.5 FM
La Poderosa 860 AM
La Sonrisa Latina
La Invasora 99.7 FM
Luth Research, Inc
Medicis Communications
Mission Federal Credit Union
NBC7/39 San Diego
Pacific Gateway Group
Pulsar 107.3 FM
Radio Amor 94.5 FM
Radio Latina 104.5 FM
Radio Unica 1470 AM
Rei Do Gado
Roslow Research
San Diego County Hispanic Chamber of Commerce
San Diego Metropolitan
San Diego State University
San Diego Union Tribune
SEDC
SEMPRA
Sharp Healthcare
Telemundo
UCLA (University of California)
Union Bank of California
Uniradio Corporation
Univision
Taylor Research
XEWT-12 Televisa
XHUAA Channel 57
Xpectrum Marketing Group

 

Press Releases

Press Release: January 14, 2012, Contact: Walter E. Meneses, 619-200-7124

The New Book “Effectively Reach U.S. Hispanic Consumers – 50 Million Plus, and Growing…” will be published on January 27, 2012  

This Book includes the Latest Demographic Data from the U.S. Census 2010 and Results from a Survey to 1001 Hispanics Across the U.S. “Ask U.S. Hispanics” Consumer Profile. Latest Information on Social Media – Usage of Internet – Level of Acculturation – Language Preference for Advertising – Media Preference – Use of Banks – Money Transfer – Politics and more…

SAN DIEGO – “Effectively Reach U.S. Hispanic Consumers” has been written by Walter Eduardo Meneses. This book has no political or social agenda, nor is it sponsored by any media, institution or corporation. Its purpose is to provide intelligence to marketers working in Advertising Agencies, Marketing Research and Corporations providing products and/or services to consumers, especially to Hispanics. Data for this book has been obtained mainly from two sources: “Ask U.S. Hispanics” Consumer Profile a survey conducted by Meneses Research & Associates and the U.S. Census 2010. The results from the survey “Ask U.S. Hispanics” Consumer Profile are reported in Frequencies, Cross-Tabulated by Regions and some by Level of Acculturation and Level of Financial Stability . Our purpose is to present the data to YOU for your interpretation. The first section of the book provides demographic data. The second section is about segmentation among Hispanics by Levels of Acculturation. The third section is psychographic information related to the products and services Hispanics are aware of and use. The fourth section is marketing to Hispanics. The proprietary research “Ask U.S. Hispanics” Consumer Profile was designed and produced by Meneses Research & Associates.  

This book will address all of the following and more:
•  Why is the U.S. Hispanic Market Important?
•  Hispanic by the Numbers, Illegal Immigration and Projections
•  Southern Border Markets
•  Segmentation: Level of Acculturation and Level of Financial
Stability
•  Preferred Language to Communicate Among Family, Friends and Co-workers
•  Cultural Implications
•  Psychographics, Products and Services Hispanic Use
•  Use of Banking & Financial Institutions
•  Money Transfer Outside of the U.S.
•  Internet Usage, Social Media
•  Health Insurance
•  Politics
•  Marketing, Approaching Hispanics
•  Media Usage – Print, TV, Radio, Internet

Meneses Research & Associates, has been in operation since 1995, specializing in the Hispanic market and publishing studies about Hispanic consumers nationally and internationally. “Ask San Diego” Report 2001 to 2008, “Ask Tijuana” Report 2002, “Ask Hispanic Teens” 2002, “Ask U.S. Hispanics” Report 2004 and 2009 .

The book is available for $95. To order the book or acquire additional information, please click here or contact Walter E. Meneses at 619-200-7124


Press Release: September 20, 2010 Contact: Walter E. Meneses Tel: 619-200-7124

“Social Media -Texting, Cell Phone, Facebook, Internet Usage Among Hispanics:
New Study “Ask San Diego” 2010 Will Be Released on December 8, 2010,
But, You Still Have The Opportunity to Ask a Question Now.

San Diego, Meneses Research & Associates (MR&A) is developing the questionnaire for the next study among Hispanics over age 18, living in San Diego County. The study will up date demographic data, purchase intent of some products and services, media usage and preference: TV, Radio, Print and Internet. Social media usage: Texting, Email and Facebook. We will focus on Texting: Frequency, Type of Cell usage, Perceptions of advertising/promotion via texting, type of service used for texting, expenditure per month for texting service, provider name, customer service and loyalty issues, texting while driving and more… All this information will be cross tabulated by age group and language of preference (Spanish/English). Custom cross tabulations will be available by request.

MR&A will begin conducting interviews for the next study: “Ask San Diego” Profile and Media Preference of the Hispanic Consumer 2010 in the next few weeks. A sample of 700 randomly selected, self identified Hispanics/Latinos from San Diego County, covering North, Central, East and South San Diego, will be interviewed (person to person).

You still have the opportunity to include proprietary questions in our questionnaire preserving the results of those questions for the exclusive use of your company. Each question costs $995 and responses will not be published in the general report. The cost of the report is $495 and includes 2 tickets for the presentation of results at the University of San Diego on December 8, 2010 at 10:00 am . There is a discount of $100 with your report order dated before September 30; or $50 if ordered before October 30, 2010. The cost for the seminar is $40 per person.

About Meneses Research & Associates (MR&A). MR&A has been providing marketing research since 1995. Please visit www.menesesresearch.com for additional information.

Some facts about the Hispanic market in the San Diego County:
• About 1 million self identified Hispanics/Latinos
• 1 of 2 new baby born are from Hispanic/Latino family

 

November 2, 2009

25% of the 55 Million U.S. Hispanics Become American Citizens by Choice.
The U.S. Hispanic Market Has a Purchasing Power of 1 Trillion Dollars.
8% Are Planning to Purchase a New Car, 63% Have a Cell Phone, and 43% Transfer Money Outside of the U.S.A.

Hispanics are segmented by Level of Acculturation and Level of Financial Stability in A New Study “Ask U.S. Hispanics” Consumer Profile 2009. This report has just been published by Meneses Research & Associates and is Available NOW.

SAN DIEGO – Meneses Research and Associates, a local transcultural marketing research firm, has just published the results of its second national study "Ask U.S. Hispanics" Consumer Profile 2009. Data collection for this study was conducted October 13 to 25, 2009. Meneses Research & Associates interviewed 1,001 self-identified Hispanics via telephone. This national representative sample includes large metropolitan cities as well as small towns. The interview was conducted with the head of household, over 18 years old, in their language of preference. This report provides media preferences in radio, television, internet and print. Additional information is available such as: critical up-to-date demographics; purchase intent of a house, brand new car and computer. The preferred language by Hispanics at home, at work, with friends and for media consumption is also included. All data is presented by total as well as split into four geographical regions. Important data is sorted by the Level of Acculturation and Level of Financial Stability, two proprietary segmentation models developed by Meneses Research & Associates. Data collection was conducted utilizing the telephone facility of Americas Survey Company who partially sponsored this study.

The results from the previous “Ask U.S. Hispanics” Consumer Profile 2004 study indicated that most Hispanics who are recent immigrants are not financially stable due to lower income, lack of a checking account and also because the majority of this segment are renters. Previous research indicated, as Hispanics live for a longer period of time in the U.S. and are exposed to financial services such as checking accounts, building credit and ultimately purchasing homes, their level of financial stability improves. The 2009 report presents this change as well as changes in the access to the Internet among Hispanics as reported in the previous “Ask U.S Hispanics” Consumer Profile 2004 report which was lower than the general population. The 2009 study includes the usage of the Internet, Email address, preferred websites and Social Media.

Since 2001, Meneses Research & Associates has been publishing studies about Hispanic consumers nationally and internationally as well in the San Diego, California Region. “Ask San Diego” Report 2001 to 2008, “Ask Tijuana” Report 2002, “Ask Hispanic Teens” 2002, “Ask U.S. Hispanics” Consumer Profile 2004.

Copies of the study are available for $595 which is the same price as in 2004. To order the study or acquire additional information on how to obtain your copy of any of the aforementioned reports, please contact Walter E. Meneses at (619) 200-7124
E-mail: http://www.menesesresearch.com/contact.htm

 

October 15, 2009

Over 55 million U.S. Hispanics are segmented by Level of Acculturation and Level of Financial Stability In A New Study “Ask U.S. Hispanics” Consumer Profile 2009, This report Will Be Published by Meneses Research & Associates on November 4 th 2009

SAN DIEGO – Meneses Research and Associates, a local transcultural marketing research firm, will publish the results of its "Ask U.S. Hispanics" Consumer Profile 2009 study. Data collection for this study will be conducted from October 13 to 25, 2009 . Meneses Research & Associates will interview 1,000 self-identified Hispanics via telephone. This national representative sample will include large metropolitan cities as well as small towns. The interview will be conducted with the head of household, over 18 years old, in their language of preference. This report will aim at determining media preferences in radio, television, internet and print. Additional information will be available such as: critical up-to-date demographics; purchase intent of a house, brand new car and computer; the preferred language by Hispanics at home, at work, with friends and for media consumption. All data will be presented by total as well as split into four regions. Some data will be sorted by the Level of Acculturation and Level of Financial Stability, two proprietary segmentation models of Meneses Research & Associates. Data collection will be conducted utilizing the telephone facility of Americas Survey Company who is partially sponsoring this study.

The results from the previous “Ask U.S. Hispanics” 2004 study indicated that most Hispanics who are recent immigrants are not financially stable due to lower income, lack of a checking account and the also because the majority of this segment are renters. As Hispanics live for a longer period of time in the U.S. and are exposed to financial services such as checking accounts, building credit and ultimately purchasing homes, their level of financial stability improves dramatically. Also, the access to the Internet among Hispanics in the “Ask U.S Hispanics” 2004 report was lower than the general population. The 2009 study will include the usage of Social Media and will measure the change in Internet usage and financial stability from the previous study.

Since 2001, Meneses Research & Associates has been publishing studies about Hispanic consumers nationally and internationally as well in the San Diego Region. “Ask San Diego” Report 2001 to 2008, “Ask Tijuana” Report 2002, “Ask Hispanic Teens” 2002, “Ask U.S. Hispanics” Report 2004 .

Copies of the study are available for $595 which is the same price as in 2004. Order before October 30, 2009 for $450. To order the study or acquire additional information on how to obtain your copy of any of the aforementioned reports, please contact Walter E. Meneses at 619.200-7124

E-mail: http://www.menesesresearch.com/contact.htm

 

January 28, 2008

Contact: Walter E. Meneses, Meneses Research & Associates, 619-276-5335

New Market Research Study: “Ask Hispanics” San Diego 2008
With Three Major Issues: Consumer Profile, Media Preference Banking and Real Estate Issues Will be Conducted During March-April 2008

San Diego – Meneses Research &Associates, a local multicultural marketing research firm since 1995, announces the latest study “Ask Hispanics” San Diego 2008. The study will address three major issues:
• The Hispanic Consumer Profile: Language Preference, Purchase Intent for Products and Services, Demographics
• Media Preference: Day After Recall methodology: Radio Stations, TV Programs used the day before the interview. Print Media Usage
• Banking and Real Estate Issues

Study Design
• Sample: 1000 self identified Hispanic/Latinos
• Male and Female over the age 18
• Conduct interviews with San Diego County residents in more than 30 zip codes

Methodology
• Personal and Telephone interviews
• Random selection of Hispanic/Latinos through out San Diego County
• Interviews conducted in language of preference: English or Spanish

There is still time to have your questions included in this survey. Just send us your questions BEFORE February 18, 2008.

Results of this study will be presented at the USD on Wednesday, May 14, 2008. Learn what you need to know to capture your share of this market

Wednesday, May 14, 2008
University of San Diego, Manchester Conference Center
5998 Alcalá Park, San Diego, CA 92110
9:00 am Registration
10:00 am Seminar
11:00 am Open Discussion- Q&A
11:30 am Close

Cost of Seminar: $40 per person with reservation, students $20. At the Door $50.
Copy of report: $495 for media companies, $395 non-media companies.
Order before March 3, 2008 and save $100
Question in survey: $995 per question (not to be published in the report)
Register TODAY (limited capacity) by filling out this form or calling 619-276-5335.

 

May 22, 2006

Contact: Walter E. Meneses, Meneses Research & Associates, 619-276-5335

“Real Estate Issues for the Hispanic Consumer in San Diego”

Key Topics of the Seminar: To identify the level of awareness among renters of special programs to help first time homebuyers purchase a home; To identify perceived barriers to homeownership among the Hispanic consumer; To identify how the Hispanic consumer obtains information about home loans.

If you business is in Real Estate, this seminar is for you

Welcome: Real Estate Agents, Loan Officers, Developers, Property Managers and all related industries.

San Diego - Meneses Research & Associates, a multicultural marketing research firm since 1995, announces a new study "Ask Hispanics" Real Estate Issues 2006. For this study we will be conducting 800 interviews (telephone and face-to-face) among self identified Hispanics age 18+, across San Diego County during June and July 2006. There are almost ONE Million Hispanics in San Diego County and 69% are renting a home (“Ask Hispanics” San Diego 2004). Results will be presented by Lic. Walter E. Meneses, President of Meneses Research & Associates.

SEMINAR: Learn what you will need to capture your share of this market.

Save either date:
Monday, August 28, 2006, or
Thursday, September 7, 2006

Monday, August 28, 2006
Lunch Seminar

Chuey’s Restaurant, 1901 Main St, San Diego, CA 92113
11:00 am Registration/Networking
12:00 pm Seminar/Lunch
1:00 pm Open discussion – Q&A
1:30 pm Closed

Cost: $40 per person includes lunch with reservation. At the door $50

Thursday, September 7, 2006
Seminar
University of San Diego
Manchester Conference Center
5998 Alcalá Park, San Diego, CA 92110

9:00 am Registration/Networking
10:00 am Seminar
11:00 am Open Discussion – Q&A
11:30 am Closing
Cost $40 per person with reservation. At the door $50

Copy of the report: $295, order before July 15 and save $50

Your question in the survey: $495 per question (not to be publish in the report)

Register TODAY (LIMITED CAPACITY) Email: walter@menesesresearch.com

Telephone: 619-276-5335 – Fax: 619-276-7330

Click here for Hispanic real estate seminar flyer

Re: “Ask Hispanics” San Diego 2004 – Consumer Profile and Media Preference.

Meneses Research & Associates will interview 1000 Hispanics/Latinos throughout San Diego County during September-October 2004.

Do you have a question that you would like to ask the Hispanic/Latino consumer? This research study gives you the opportunity to ask one or more questions about your product or service. Responses to your questions will be tabulated and presented in a report with demographics, media preference, language preference and psychographics. Your questions are proprietary and will not be published in the above report. The cost per question is $495.

Calendar
September 20, 2004 - Last day to receive your questions
September 24 to October 25, 2004 - Data Collection
November 18, 2004 - Breakfast Seminar and Presentation of Results
Video Presentation with Actual Interviews of Hispanic Consumers

Breakfast/Seminar
7:00 am Registration/networking – Hilton San Diego Mission Valley, 901 Camino del Rio South.
7:30 -8:30 am Breakfast presentation

Prices
$495 per question, if you would like to ask Hispanic consumers of San Diego a question.
$295 per copy of “Ask Hispanics” San Diego 2004 – Consumer Profile and Media Preference.
$25 per person (early registration before Sept. 15, 2004) for a breakfast seminar - highlights of the “Ask Hispanics” San Diego 2004. Limited capacity. After September 16, 2004 $35.

Specials
Order a question ($495 each) or a copy of the report ($295 each) before September 15, 2004 and get one free pass to the breakfast seminar on November 18, 2004.

Best regards,

Walter E. Meneses

 

MENESES RESEARCH PUBLISHES RESULTS OF
"ASK U.S. HISPANICS" MEDIA PREFERENCE STUDY 2004

Comprehensive Study Analyzes Nationwide Preferences in Language and Media to Determine the Level of Acculturation(LOA®) of over 40 million Hispanics in the U.S.

SAN DIEGO - Meneses Research and Associates, a local transcultural marketing research firm, announced the results of its "Ask U.S. Hispanics" Media Preference 2004 study. The study conducted from March 11 to April 4, 2004 involved 1,001 interviews across 19 markets among U.S Hispanic consumers over the age of 18. This report was aimed at determining media preferences in radio, television and print. Additional information is available such as up to date demographics, purchase intent for a house, brand new car and computer, as well as the language preferred by Hispanics at home, at work and with friends. Media consumption in Spanish and/or English was one of the factors used to determine the Level of Acculturation (LOA®) of the over 40 million U.S. Hispanics. All data will be presented by the Level of Acculturation and Market Areas. Additionally, this report will include top line findings from previous reports: "Ask Hispanic Teens" (Ages 12-17) and "Ask Tijuana" (Tijuana residents that cross the border and spend $2.5 billion in San Diego 2003).

"The Hispanic market is a growing consumer force in the United States," said Walter Meneses, President of Meneses Research and Associates (MR&A). "The ability to understand media preferences among Hispanics, and the rationale behind those choices, allows marketers to effectively identify the most successful vehicles for reaching their audience. Everything boils down to COMMUNICATION: how to reach this market effectively, understanding their culture, attitudes and beliefs."

Some of the findings are:

Cable
Cable penetration by Market Areas: Highest East Coast 57%, Lowest Texas 41%

Television
89% watch Spanish language TV; 29% watch "all the time" and "most of the time"

Radio
87% listen to the radio in Spanish; 46% listen "all the time" and "most of the time"
Preferred type (format) of music to listen to

Print
70% preferred to read newspapers or publications in Spanish

In addition to specific media preferences and language, the study also identified usage and ownership of:
Personal computer
Checking account
Money transfer services
Cellular phone - pre-paid/ Monthly Expenditure/Carrier
DVD player
Satellite dish
Connection to the internet

Purchase intent (next twelve months) to purchase a:
Brand new car
Cellular phone
New computer
House
Home improvement (spend more than $2,000)

Identified:
Registered voters
Political affiliation
Preferred candidate for U.S. President (Among Hispanic registered voters:
John Kerry 35.6%, George Bush 30.5%, undecided 33.9%)
Attitudes and perceptions on Spanish language advertising

The five sub-segments of the U.S. Hispanic applying MR&A's Level of Acculturation LOA® model are:
Spanish Language Dependent 28.1%
Spanish Language Preferred 25.4%
Bilinguals 26.1%
English Language Preferred 12.5%
English Language Dependent 7.9%

The comprehensive study also outlined critical demographic information.
Copies of the study are available for $595 after May 27, 2004. Order before May 26, 2004 for $295. To order the study or for additional information, please contact 619.276.5335 - E-Mail Meneses Research.

 
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