Highlights from the U.S. Census 2010

• The Census 2010 reflected in millions:
    o African American 38.9
    o Asian 14.7
    o Hispanic 50.5

• Hispanics had a significant growth in the South.
• Country of origin among Hispanics:
    o Mexican 63%
    o Puerto Rican 9.2%
    o Cuban 3.5%
    o Salvadorian 3.3%
    o Dominican 2.8%

• Hispanic Growth Projection by year:
    o 2020 66 million
    o 2030 86 million
    o 2040 108 million
    o 2050 133 million

• 62.6% of Hispanics are born in the U.S.
• According to the American Community Survey (ACS 2009):
    o High School Graduates 27.9%
    o Median Household Income $33,923
    o 31% of Hispanics have no health Insurance compared to 15% of Non-Hispanics

• 17% of U.S. females, age 18-49, are Hispanics
• Percentage of Hispanics in major cities:
    o Miami 49%
    o Los Angeles 47%
    o Phoenix 31%
    o San Diego 30%
    o Dallas 27%
    o San Francisco 23%
    o New York 23%
    o Chicago 21%

Marketers Point of View:
• Hispanic women, age 18-49, grew by 100%
• U.S. Hispanics are the 15th largest consumers in the world, spending more than 1 trillion dollars during 2011
• Hispanic household income over $100,000 grew from 11% to 13%
• Hispanics make up 40% of new registered voters
• Hispanics value and keep their culture, language, music, religion and family values
• Hispanics has largest households: 4.0 people living in their household vs. Non-Hispanics at 2.9
• Children at home: Hispanics 58% vs. Non-Hispanics 36%
• Employed 2+: Hispanics 58% vs. Non-Hispanics 45%

Conclusions:
• Hispanic markets are rapidly growing and must be integrated into the whole company’s strategy.
• Invest in the future; the future of the Hispanic market is exploding with unlimited possibilities.
• Conduct marketing research to know and understand your Hispanic consumer.

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